Gordon W. Mcclung

The Value Driven Bank: Strategies for Total Market Satisfaction Gordon W. Mcclung

Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The Value Driven Bank clearly articulates a blueprint for change - a change that will enable your bank to leverage superior customer value into greater profitability and market leadership. Becoming the outstanding value deliverer begins with a vision of value excellence that transcends the entire organization. This vision becomes a critical component in the value infrastructure focusing the bank on three key strategies: the identification, creation, and maintenance of a value advantage. The value quiz tests your bank's value quotient and its capacity to become a deliverer of outstanding financial services value. An easy to read, step-by-step model discusses the various value tools and takes you to a final compelling chapter on one of the most difficult issues facing bank management today - how to change to survive.