Javed Iqbal Saani

Sales & Marketing Javed Iqbal Saani

The book is a collection of about one hundred ahadith about sales/marketing. Since there is a little work on the subject, therefore, it was the demand of the time to bridge the gap. Although academic work is going on all over the world on the subject; books, research articles, and other material are available to the readers yet the literal work of our ancestors needs a revised shape for the contemporary readers. Because they understand the language of 'Marketing experts' rather than the humble efforts of Islamic scholars. It is an attempt to speak the language of marketers with reference to the teaching of Islam. The subject of marketing has been divided into four Ps or more Ps principally in the last century. Ahadith have been allocated to satisfy each of it in this volume; some additional dimensions have been added to augment the subject such as marketing process. We believe that Islam is a complete code of life; it offers us a lot about the topic.