Kizzi Nkwocha

The Entrepreneur 2017 Kizzi Nkwocha

An entrepreneur sees an opportunity which others do not fully recognize, to meet an unsatisfied demand or to radically improve the performance of an existing business. They have unquenchable self-belief that this opportunity can be made real through hard work, commitment and the adaptability to learn the lessons of the market along the way. The Entrepreneur book profiles these business leaders. It looks at what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. Each chapter of The Entrepreneur examines the problems that the profiled leaders have confronted. It shares the insights they've gained while developing, managing, selling, buying, investing in, and supervising their companies.