Pastāsti draugiem par šo preci:
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape Keith A. Quesenberry
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 6. februāris |
| ISBN13 | 9781538176382 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 220 |
| Izmēri | 181 × 255 × 22 mm · 622 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim