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Intentional Marketing: A Practical Guide for Librarians - Practical Guides for Librarians Carol Ottolenghi
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Intentional Marketing: A Practical Guide for Librarians - Practical Guides for Librarians
Carol Ottolenghi
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
188 pages, 8 Tables, unspecified; 20 Halftones, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 15. oktobris |
| ISBN13 | 9781538108482 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 188 |
| Izmēri | 280 × 216 × 16 mm · 500 g |
| Valoda | Angļu |
