Brad Cochrane

Story First Marketing Brad Cochrane

Tell a fact to your customer and you'll trigger two areas of their brain. Tell them a story and you'll trigger seven areas. As a marketer, would you rather lead with a fact or a story? Getting in front of your customer takes considerable investments of effort, time, and money. If your message fails to connect, what's the cost of that lost opportunity? How do you quantify the business that never was? Story First Marketing engages your audience through an emotion-based story in which a brand, product, or point-of-view is integral to the story and its completion. It's a powerful approach to attract, engage, and move your customers to action through storytelling. In this book, you'll learn why stories work, what makes a story great, and the skills to master storytelling. -The Five Storylines that every marketer must know cold -The Five Steps to Story for finding and writing great stories -The Seven Steps in Telling a Story guide to telling stories well Can you afford to ignore the power of stories? www. Story1stMarketing.com