Steven Imke

Practical Marketing Concepts For Your Small Business Steven Imke

Practical Marketing Concepts For Your Small Business is a wisdom packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The books is divided into 9 chapters that look at: - How to identify and target viable customers - Tactics to get noticed in an ocean of interruption marketing - The attitude and behaviors of various target demographics - The buyer psychology including behavior economics and emotional appeals - Dozens of free and low cost ways to achieve greater brand awareness - Tactics to make your message more memorable and sticky - Common pricing mistakes that can kill a sale - Ways to leverage economic gyrations and current events to improve sales - General marketing and sales advice to help make better marketing decisions As a serial entrepreneur and mentor to thousands of small businesses the author has distilled a lifetime of business marketing content that every entrepreneurs should consider applying to their business. Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.