James McGinty

It is What You Say James McGinty

It is what you say is more than just a book on communication skills. The author has shared many stories from his time in business to demonstrate the consequences of poor communication and has provided solutions to those problems. He also looks at how to maintain a clear chain of command, while still treating the staff with respect and dignity. This book is a useful guide for anyone in business, whether they are a sole trader, a small business owner, a CEO of a large corporation or a member of staff looking to move up in the business world. Find out how to streamline communications at all levels within a business so that everyone in a business knows what its goals are and ensure that they are actively working towards them. Learn how to engage with customers and suppliers so that everyone your business touches understands what makes it different and special. Discover the power of words, phrases and rhetorical devices that can make a huge difference to the impact and understanding of your message, thereby ensuring it is remembered by everyone who hears it. Throughout the book, stories are used to illustrate the points being made and there is a chapter dedicated to the use of stories to increase the power of your communication. The underlying theme of the book is that businesses can only be as good as its communication and that the quality of business communication is directly related to the success and profitability of the business.