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Strategic International Marketing: Theory and Practice Leonidas C. Leonidou
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Strategic International Marketing: Theory and Practice
Leonidas C. Leonidou
A strategic, practice-focused guide to international marketing that combines cutting-edge theory with diagnostic tools, helping students turn global complexity into clear marketing decisions.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 12. decembris |
| ISBN13 | 9781529768701 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 504 |
| Izmēri | 150 × 220 × 10 mm · 755 g (Svars (aptuveni)) |
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