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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era Thomas R. Flynn
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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Thomas R. Flynn
Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.
277 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 30. decembris |
| ISBN13 | 9781524943820 |
| Izdevēji | Kendall/Hunt Publishing Co ,U.S. |
| Lapas | 277 |
| Izmēri | 150 × 220 × 10 mm · 614 g (Svars (aptuveni)) |
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