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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Provides both empirical and theoretical research focused on ways that business professionals and organisations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 14. jūnijs |
| ISBN13 | 9781522594017 |
| Izdevēji | IGI Global |
| Izmēri | 150 × 220 × 10 mm · 843 g |
| Valoda | Angļu |
| Redaktors | Khosrow-Pour, Mehdi |
