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Smart Marketing With the Internet of Things
Smart Marketing With the Internet of Things
Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and students.
304 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 14. decembris |
| ISBN13 | 9781522588382 |
| Izdevēji | IGI Global |
| Lapas | 304 |
| Izmēri | 150 × 220 × 10 mm · 771 g |
| Valoda | Angļu |
| Redaktors | Barbosa, Belem |
| Redaktors | Filipe, Sandra |
| Redaktors | Simoes, Dora |
