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Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness
Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 17. decembris |
| Oriģinālā izdošanas datums | 2019 |
| ISBN13 | 9781522586326 |
| Izdevēji | IGI Global |
| Izmēri | 150 × 220 × 10 mm · 677 g |
| Valoda | Angļu |
| Redaktors | Hanafiah, Mohd Hafiz Mohd |
| Redaktors | Hashim, Rahmat |
| Redaktors | Jamaluddin, Mohd Raziff |