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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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€ 353,49
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.
390 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 26. jūlijs |
| ISBN13 | 9781522585756 |
| Izdevēji | IGI Global |
| Lapas | 390 |
| Izmēri | 150 × 220 × 20 mm · 1,40 kg |
| Valoda | Angļu |
| Redaktors | Kaufmann, Hans Ruediger |
| Redaktors | Loureiro, Sandra Maria Correia |
