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Strategic Perspectives in Destination Marketing
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Strategic Perspectives in Destination Marketing
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
322 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 17. augusts |
| ISBN13 | 9781522558354 |
| Izdevēji | IGI Global |
| Lapas | 322 |
| Izmēri | 150 × 220 × 20 mm · 1,01 kg |
| Valoda | Angļu |
| Redaktors | Camilleri, Mark Anthony |
