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Reputation Management Techniques in Public Relations
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Reputation Management Techniques in Public Relations
Examines public relations strategies, such as employing media plans, determining communication channels, choosing the right promotional programs and message strategies, and assessing the overall effectiveness of a company's public relations strategy. This book features coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership.
285 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 26. janvāris |
| ISBN13 | 9781522536192 |
| Izdevēji | IGI Global |
| Lapas | 285 |
| Izmēri | 150 × 220 × 20 mm · 1,34 kg |
| Valoda | Angļu |
| Redaktors | Erdemir, Ayse |
