Jennifer Aquilia

From Seed to Bloom Jennifer Aquilia

The floral design industry is in the midst of a beautiful shift: from manufactured, cookie-cutter arrangements to unexpected blooms in their organic state. This transition opens doors for a whole new type of florist: self taught creatives, who adore plants in their authenticity and are savvy enough to run a business. This concise guide includes all the information necessary to be fully prepared to start a floral design business from home and quickly grow it into a profitable business with little start-up cost. Complete with guides on: Brand creation and management, building out a portfolio, pricing competitive quotes while generating a profit, booking clients, managing timelines and event logistics, online and local marketing, how to get involved in the industry from scratch and basic floral design functionality. This book will help you build your business quickly and allow you to flourish as a floral designer.