Mr Milton Laughland

Strategic Planning Demystified: Performance and Customer Based Planning Approach Mr Milton Laughland

Publisher Marketing: This book provides an easily understood approach to implementing a successful Strategic Planning process and how to avoid the mistakes that hinder successful planning. This book provides: * A planning approach that works for business, non-profit, and government organizations. * The key indicators for a poor or failing Strategic Plan. * The four major elements required for successful planning. * A clear explanation and instruction on how to create a Mission Statement and the Goals, Objectives, and Strategies that support the Mission. * The importance and value of good Performance Measurements that disclose an organization's success. * The various analysis tools that reduce uncertainty and provide the information needed for making good decisions. * Extensive samples for Mission, Goal, Objective, Strategy, and Performance statements. * Explanation of Strategic Planning in plain English. * An approach that validates the organizational structure and prevents mission creep. The author has 16 years of Strategic Planning experience in government and five years in the private sector as a business mentor. His direct experience with planning disclosed what works and what does not work in implementing and conducting Strategic Planning. The reader will come away with a detailed understanding of how to implement strategic planning.