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Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - Integrated Marketing Communication Christina L. McDowell Marinchak
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Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - Integrated Marketing Communication
Christina L. McDowell Marinchak
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
116 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 15. jūnijs |
| ISBN13 | 9781498566827 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 118 |
| Izmēri | 236 × 159 × 14 mm · 330 g |
| Valoda | Angļu |
