Consumer Economic Wellbeing - International Series on Consumer Science - Jing Jian Xiao - Grāmatas - Springer-Verlag New York Inc. - 9781493967445 - 2016. gada 26. oktobris
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Jing Jian Xiao
Consumer Economic Wellbeing - International Series on Consumer Science 1st ed. 2015 edition

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€ 73,49

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Paredzamā piegāde . gada 11. - 19. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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"This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors"--Publisher's description.

219 pages, 1 black & white illustrations, 2 black & white tables, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2016. gada 26. oktobris
ISBN13 9781493967445
Izdevēji Springer-Verlag New York Inc.
Lapas 219
Izmēri 155 × 235 × 13 mm   ·   340 g
Valoda Angļu  

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