Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing -  - Grāmatas - Springer-Verlag New York Inc. - 9781493952304 - 2016. gada 23. augusts
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 2014 edition

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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.


775 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2016. gada 23. augusts
ISBN13 9781493952304
Izdevēji Springer-Verlag New York Inc.
Lapas 768
Izmēri 302 × 421 × 36 mm   ·   1,29 kg
Valoda Angļu  
Redaktors Ding, Min
Redaktors Eliashberg, Jehoshua
Redaktors Stremersch, Stefan

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