Laurie A Cerny

AgriMarketing Your AgriBusiness Laurie A Cerny

AgriMarketing Your AgriBusiness covers all aspects of marketing and promoting farm businesses and agritourism venues. Get invaluable advice on making your basic business tools do the marketing for you. Decide which promotional items will get the most mileage for your ag business. Learn why it's important to develop a relationship with the media and how to write an effective press release for your ag business, product, or event. In addition, this book gives you the skinny on advertising, attending trade shows and expos, and developing and using social media. There is also an extensive resources chapter that includes everything from ag industry associations and media to promotional product suppliers.