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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations Bassem Monla-Nathan Yang-Maxime Cohen-Laurette Dub
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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics - Behaviorally Informed Organizations
Bassem Monla-Nathan Yang-Maxime Cohen-Laurette Dub
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
320 pages, 20 b&w figures, 10 b&w tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 12. marts |
| ISBN13 | 9781487542719 |
| Izdevēji | University of Toronto Press |
| Lapas | 456 |
| Izmēri | 237 × 162 × 37 mm · 846 g |
| Valoda | Angļu |
| Redaktors | Cohen, Maxime |
| Redaktors | Dube, Laurette |
| Redaktors | Monla, Bassem |
| Redaktors | Yang, Nathan |
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