Kingsley Aigbona

The Z of Marketing: for the New Breed Marketer & Manager Kingsley Aigbona

Totally unconventional, Kingsley challenges all the myths creating fear in the heart of modern day marketers. The perfect practical approach for small businesses. Lawal Babatope Alex, Serial Entrepreneur You are going to learn the following and more from this book: 1. How customers behave 2. How to plan your marketing with respect to your customer?s behaviour and needs 3. How to prepare marketing materials 4. How to recruit people to join your marketing efforts 5. How to keep them motivated 6. How to make the customer to keep coming back to buy from you 7. Who a ?contact? is and how to make him a customer 8. How to handle rejection and other setbacks in marketing 9. How to remain enthused to get customers 10. There is a marketer in you 11. What to do if your marketing efforts seem not to produce any results 12. How to organize systems for your marketing And a whole lot more!