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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI Neha Zaidi 1st edition
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Neha Zaidi
From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.
368 pages, 55 Illustrations, color; 8 Illustrations, black and white; XIII, 368 p. 63 illus., 55 ill
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