Satya Saurabh Khosla

How to Prevent Recession: Using Ancient Wisdom and Management Ideas Satya Saurabh Khosla

Publisher Marketing: In October 2007, author Satya Saurabh Khosla's article predicting the recession was published in Business Times, Singapore. Millions suffered despite its accurate warning. While analysing this later, he felt that preventing a recession will help society more. How to Prevent Recession seeks to rely on ethics in the strategy used for life and work. Values are a 'Strategy for living life'. These are applied at work to prevent recession. If profit becomes the only purpose of life, it disturbs the framework which sustains society. How to Prevent Recession uses the ancient framework of four goals of life. It applies these goals to business from a strategy of life. This book compares profit to the speed of a car. If personal and firm's profit is only maximised brakes are forgotten. Management Ideas given by Porter state that strategy is an 'optimisation effort'. Profit, too, should result from it. A car's speed is optimised when it considers criteria like bad roads to avoid jerks for passengers, fuel efficiency and reducing speed to prevent a crash. Ancient wisdom trains the human mind. Then, the Truth about optimum strategy emerges from within, as we drive the car of life to work. Strategy is a way of achieving a goal. So, ancient Indian wisdom of four goals of life are like a car's four wheels. An 'optimisation effort' balances the pressure. The wisdom of using righteous conduct prevents recession. "The book makes the important point that any business strategy should emerge from a conception of a decent life rooted in spirituality." Pradip Khandwalla, former Director, Indian Institute of Management, Ahmedabad. "Excellent work. Brilliant in its integration of ancient Indian Truths with the concept of mangement" Prof P. N. Sharma, Member, Governing Body, Library of Tibetan Works & Archives.