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Creating the Viewer: Market Research and the Evolving Media Ecosystem Justin Wyatt
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
Justin Wyatt
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
288 pages, 17 b&w photos
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 23. aprīlis |
| ISBN13 | 9781477316511 |
| Izdevēji | University of Texas Press |
| Lapas | 288 |
| Izmēri | 150 × 220 × 20 mm · 616 g |
