Fast Shopper, Slow Store: a Guide to Courting and Capturing the Mobile Consu - Gary Schwartz - Grāmatas - Atria Books - 9781476718705 - 2012. gada 29. septembris
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Gary Schwartz
Fast Shopper, Slow Store: a Guide to Courting and Capturing the Mobile Consu

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From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples?from Amazon to Barnes & Noble to Google? Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 29. septembris
ISBN13 9781476718705
Izdevēji Atria Books
Lapas 80
Izmēri 150 × 220 × 10 mm   ·   95 g
Valoda Angļu  

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