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International Marketing Strategy: Analysis, Development And Implementation Alexandra Kenyon-Robin Lowe-Isobel Doole 9. izdevums
International Marketing Strategy: Analysis, Development And Implementation
Alexandra Kenyon-Robin Lowe-Isobel Doole
Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
496 pages
| Mediji | Grāmatas Book |
| Izlaists | 2022. gada 24. janvāris |
| ISBN13 | 9781473778696 |
| Izdevēji | Cengage Learning EMEA |
| Lapas | 496 |
| Izmēri | 258 × 195 × 25 mm · 1,01 kg |
| Valoda | Angļu |