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Place Branding: Connecting Tourist Experiences to Places Chiara Mauri 1. izdevums
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Place Branding: Connecting Tourist Experiences to Places
Chiara Mauri
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
277 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 5. decembris |
| ISBN13 | 9781472455925 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 342 |
| Izmēri | 241 × 162 × 20 mm · 666 g |
| Valoda | Angļu |
| Redaktors | Dennis, Charles (Middlesex Business School, UK) |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
| Redaktors | Mauri, Chiara |
| Redaktors | Melewar, T C (Middlesex University London, UK) |
