Pastāsti draugiem par šo preci:
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy Enrico Trevisan New edition
Cena
€ 101,99
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 19. nov. - . gada 3. dec.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem Enrico Trevisan izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
142 pages, Includes 32 b&w illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 28. septembris |
| ISBN13 | 9781472413444 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 154 |
| Izmēri | 236 × 163 × 14 mm · 542 g |
| Valoda | Angļu |
