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Engaging Consumers Through Branded Entertainment and Convergent Media Lisa Scribner
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Engaging Consumers Through Branded Entertainment and Convergent Media
Lisa Scribner
Marc Notes: Includes bibliographical references and index.; This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--; Provided by publisher.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 30. aprīlis |
| ISBN13 | 9781466683426 |
| Izdevēji | Business Science Reference |
| Lapas | 376 |
| Izmēri | 216 × 280 × 22 mm · 1,16 kg |
| Valoda | Angļu |
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