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Cases on Branding Strategies and Product Development: Successes and Pitfalls Sarmistha Sarma
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Sarmistha Sarma
Marc Notes: Includes bibliographical references and index.; This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands--; Provided by publisher.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 31. decembris |
| ISBN13 | 9781466673939 |
| Izdevēji | Information Science Reference |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 472 |
| Izmēri | 178 × 254 × 25 mm · 1,03 kg |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim