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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Hans-Ruediger Kaufmann
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
676 pages, 1, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 30. novembris |
| ISBN13 | 9781466625242 |
| Izdevēji | Idea Group,U.S. |
| Lapas | 478 |
| Izmēri | 216 × 280 × 36 mm · 1,84 kg |
| Valoda | Angļu |
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