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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing Min Ding 2014 Edition
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing
Min Ding
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
400 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 1. novembris |
| ISBN13 | 9781461478003 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 768 |
| Izmēri | 243 × 161 × 35 mm · 1,22 kg |
| Valoda | Angļu |
| Redaktors | Ding, Min |
| Redaktors | Eliashberg, Jehoshua |
| Redaktors | Stremersch, Stefan |
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