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Corporate Communication: Transformation of Strategy and Practice Michael B. Goodman New edition
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Corporate Communication: Transformation of Strategy and Practice
Michael B. Goodman
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
164 pages, 16 Illustrations, unspecified
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 1. aprīlis |
| ISBN13 | 9781433165634 |
| Izdevēji | Peter Lang Publishing Inc |
| Lapas | 164 |
| Izmēri | 253 × 178 × 13 mm · 350 g |
| Valoda | Angļu |
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