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The Convergence Crisis: An Impending Paradigm Shift in Advertising Joanna L. Jenkins New edition
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The Convergence Crisis: An Impending Paradigm Shift in Advertising
Joanna L. Jenkins
The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
198 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 30. janvāris |
| ISBN13 | 9781433126079 |
| Izdevēji | Peter Lang Publishing Inc |
| Lapas | 198 |
| Izmēri | 154 × 232 × 16 mm · 408 g |
| Valoda | Angļu |
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