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The Diffusion of Innovations: A Communication Science Perspective New edition
The Diffusion of Innovations: A Communication Science Perspective
Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.
239 pages, 99, graphs
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 28. februāris |
| ISBN13 | 9781433110832 |
| Izdevēji | Peter Lang Publishing Inc |
| Lapas | 240 |
| Izmēri | 230 × 157 × 19 mm · 510 g |
| Valoda | Angļu |
| Redaktors | Barnett, George A. |
| Redaktors | Vishwanath, Arun |