Michael J. Capone

Tracks: a Blueprint for Customer Development Michael J. Capone

The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.