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The Intention Economy: When Customers Take Charge
Doc Searls
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
320 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 1. maijs |
| ISBN13 | 9781422158524 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 320 |
| Izmēri | 241 × 161 × 27 mm · 517 g |
| Valoda | Angļu |
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