Reverse Innovation: Create Far From Home, Win Everywhere - Vijay Govindarajan - Books - Harvard Business Review Press - 9781422157640 - April 10, 2012
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Vijay Govindarajan
Reverse Innovation: Create Far From Home, Win Everywhere

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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2012
ISBN13 9781422157640
Publishers Harvard Business Review Press
Pages 256
Dimensions 159 × 240 × 14 mm   ·   476 g
Language English  

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