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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
288 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 3. augusts |
| ISBN13 | 9781422124826 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 288 |
| Izmēri | 163 × 244 × 25 mm · 562 g |
| Valoda | Angļu |
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