Pastāsti draugiem par šo preci:
Greater Good: How Good Marketing Makes for Better Democracy John A. Quelch
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem John A. Quelch izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Greater Good: How Good Marketing Makes for Better Democracy
John A. Quelch
Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.
331 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 1. decembris |
| ISBN13 | 9781422117354 |
| Izdevēji | Harvard Business Review Press |
| Lapas | 331 |
| Izmēri | 188 × 238 × 30 mm · 680 g |
| Valoda | Angļu |
![Cover for John A. Quelch · Compassionate Management of Mental Health in the Modern Workplace (Hardcover Book) [2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/407/9783319715407.jpg?john-a-quelch-2018-compassionate-management-of-mental-health-in-the-modern-workplace-hardcover-book&class=scaled&v=1526422312)
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Hardcover Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-hardcover-book&class=scaled&v=1645561406)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Managing Your Career: (featuring 'Five Ways to Future-Proof Your Career in the Age of AI' by Dorie Clark and Tomas Chamorro-Premuzic) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/766/9798892793766.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-managing-your-career-featuring-five-ways-to-future-proof-your-career-in-the-age-of-ai-by-dorie-clark-and-tomas-chamorro-premuzic-hbr-s-10-must-reads-paperback-book&class=scaled&v=1779113601)
![Cover for W. Chan Kim · Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
