George Clark

Auto Leasing Secrets in the 21st Century George Clark

Over the last thirty or so years in the automobileleasing business, I've noticed how little actual information is reallyavailable to the buying public. Sure,there are many "how-to" books in the marketplace, but they deal primarily withthe "do's and the don'ts," and largely suggest that most or all automobilesales professionals are basically dishonest. Istrongly disagree, and although there are certainly some "bad apples" in thecar business--as in any business, the fact is that most sales and leasingprofessionals are hard-working and honest people. Thisbook is designed to cut through the misconceptions that affect the automotivebuyer-seller relationship in order to provide the consumer with all of thebehind-the-scenes aspects of the business, with a special emphasis on leasing. Knowledgeis strength, and the more knowledge the consumer can utilize, the moreeffective he or she can become in negotiating the best possible deal.¿ To that end, there is great emphasis on thepsychology of the process, designed to provide the reader with insights notnormally found in contemporary "how-to" books. Aspart of this effort, you will also learn what motivates the salesperson,and the reasons why, that as a group, they have developed such a badreputation--mostly unjustified. Andfinally, we also explore how we can become better communicators not only inbusiness, but in our daily lives as well.