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The SAGE Handbook of International Marketing Kristiaan Helsen-Masaaki Kotabe
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The SAGE Handbook of International Marketing
Kristiaan Helsen-Masaaki Kotabe
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
568 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 5. janvāris |
| ISBN13 | 9781412934282 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 568 |
| Izmēri | 184 × 256 × 36 mm · 1,19 kg |
| Valoda | Angļu |
| Redaktors | Helsen, Kristiaan |
| Redaktors | Kotabe, Masaaki |
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