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Writing Marketing
Stephen Brown
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
272 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 24. augusts |
| ISBN13 | 9781412902663 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 272 |
| Izmēri | 235 × 158 × 16 mm · 416 g |
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