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Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz 2nd Ed. edition
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Personal Influence: The Part Played by People in the Flow of Mass Communications
Elihu Katz
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
434 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 30. septembris |
| ISBN13 | 9781412805070 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 434 |
| Izmēri | 152 × 228 × 27 mm · 664 g |
| Valoda | Angļu |
| Ieguldītājs | Elmo Roper |
