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What the New Breed of CMOs Know That You Don't MaryLee Sachs 1. izdevums
What the New Breed of CMOs Know That You Don't
MaryLee Sachs
MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.
160 pages, Includes 11 B&W figures, 2 tables and 52 photographs
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 11. jūlijs |
| ISBN13 | 9781409455721 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 176 |
| Izmēri | 180 × 250 × 16 mm · 532 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim