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Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Alexander Manu
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.
240 pages, 42
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 5. decembris |
| ISBN13 | 9781409446842 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 150 × 220 × 20 mm · 680 g |
| Valoda | Angļu |
