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Marketing Essentials Dibb, Sally (Coventry University, UK) 2. izdevums
Marketing Essentials
Dibb, Sally (Coventry University, UK)
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
512 pages, colour illustrations,strationsstrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 19. februāris |
| ISBN13 | 9781408073681 |
| Izdevēji | Cengage Learning EMEA |
| Lapas | 512 |
| Izmēri | 197 × 263 × 26 mm · 910 g |
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